Data, value and you. Who profits from your data, every Saturday.
ISSUE01
WEEK 45 · SATURDAY 7 NOVEMBER 20265 MIN READ · LES PÅ NORSK
COVER STORY

The price of tapping “accept”: 25 billion dollars

A US judge put a price on what Meta promised about your data.

A hand holding a smartphone against a bright background
WELCOME TO ISSUE 01

This is the first issue of DARA The Week. Every Saturday, we bring you the stories about your data that matter most: who uses it, who earns from it, and what you can do about it. Five minutes, no jargon.

DARA Redaksjonen

DARA uses AI to gather stories and write drafts. Every story is read, checked against its sources and approved by the editors before it is published.

COVER STORY

The price of tapping “accept”: 25 billion dollars

The promise you got when you tapped “accept” on Facebook now has a price tag.

In September, a jury in Santa Fe found that Meta had misled users in New Mexico, among other things about who could access their data. The jury found 26 of 29 statements misleading. On 21 October, Judge Francis Mathew set the penalty at 25 billion dollars.

The case began after the Cambridge Analytica scandal, when data from up to 87 million Facebook users was harvested through a third-party app. State law allows up to 5,000 dollars per violation, and the jury counted over 43 million. The money goes to New Mexico’s schools.

Meta says it does not sell user data and plans to appeal. In 2019, the US Federal Trade Commission fined Meta 5 billion dollars. This penalty is five times larger, from a single state.

When broken privacy promises cost billions, perhaps they will be kept. What have the apps on your phone promised you?

Source: News From The States ↗.

NOTABLE NUMBERS
$25bn

Penalty a New Mexico judge ordered Meta to pay for misleading users about their data.

NEWS FROM THE STATES
$57

Meta’s revenue per daily user in 2025, by the company’s own figures.

META, Q4 2025
7 mill.

Nearly that many customers were hit by the 2023 data breach at 23andMe, the DNA test company.

CALIFORNIA DOJ
ALSO THIS WEEK
A smartphone next to a cup of coffee and a croissant
Photo: Theo Lonic / Unsplash
YOUR VALUE

What were you worth to Meta last year?

About 57 dollars. That is Meta’s own figure for revenue per daily user across Facebook, Instagram, WhatsApp and Messenger in 2025. Alone, you are worth a dinner out. Together, the users are the whole business model. What if we negotiated as a group?

Source: Meta Q4 2025 ↗.

A smartwatch with a white strap on a wrist
Photo: Sabina / Unsplash
HEALTH DATA

Samsung asked for your pulse. Saying no came with a threat

In July, Samsung Health asked for consent to train AI on sleep, heart rate and medical data. If you said no, a warning said your health data would be deleted. After protests, Samsung backed down. A yes under threat is not a real choice.

Source: Malwarebytes ↗.

A smiling family of four against a light wooden wall
Photo: Subash Than / Unsplash
DNA

Your DNA can end up in a bankruptcy

When 23andMe went bankrupt in 2025, customers’ genetic data and spit samples were sold to a nonprofit led by the company’s own cofounder. California objected to the sale but lost in court. Now the state has agreed a 6 million dollar settlement over a 2023 data breach that hit nearly 7 million customers. A court must still approve it. Customers can still ask to have their data deleted.

Source: California DOJ ↗.

OVERHEARD
“The clearly intentional and systematic nature of Facebook’s repeated misstatements.”

Judge Francis Mathew, in his ruling ordering Meta to pay 25 billion dollars. News From The States ↗

More from DARA

New stories about your data every week, in English and Norwegian.

Read more articles on daramag.com ↗
TRY THIS WEEK

Three small checks, five minutes

1

Open the ad settings in Facebook or Instagram. Which choice did you make, and do you remember making it?

2

Check your smartwatch or fitness app. Which apps get your health data?

3

Have you taken a DNA test? Look up how to delete your data and have the sample destroyed.

YOUR TURN

What would you have charged Meta for your data last year?

Discuss on DARA ↗

Opens the conversation on daramag.com in a new tab.

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